产业融合视角下的现代农业示范区规划——兼论其旅游功能的拓展

Planning of Modern Agricultural Demonstration Zone from the Perspective of Industrial Convergence

分析了现代农业发展下的农业旅游的特点,指出产业融合是现代农业的基本特征,强调了现代农业是农业与科技的融合、农业与农工贸产业的融合、城市与乡村的融合。认为农业旅游能够将农业、生态和旅游业结合起来,是现代农业功能拓展的最佳载体。从该视角出发,解析了农业示范区中旅游功能缺失的原因,主要集中于规划编制的研究者学科背景多元;规划尚无技术规范,缺乏体系化的规划理论和方法指导;个案规划较多,推广性较差;旅游项目的创新性不强;新旅游产品文化挖掘欠缺。提出了旅游功能拓展规划的重点内容,强调要转变设计理念,重新定位规划功能,使服务设施规划符合旅游规律,合理策划旅游项目,重视景观与绿化规划,加强生态环境保护与品牌建设。

Features of agritourism emerging in the development of modern agriculture were analyzed,it was stressed that industrial convergence was a basic feature of modern agriculture,and modern agriculture was the integration of agriculture,science and technology,integration of agriculture,industry and trade,and integration of rural and urban areas.Agritourism was believed as the optimal carrier of expanding functions of modern agriculture combining agriculture,ecology and tourism industry.From such perspectives,causes for the loss of tourist functions in the development of agricultural demonstration zone were analyzed as： researchers and experts for the planning were from diverse fields;there was no any technical standard for the planning,or systematic planning theory and technique;there were many individual planning cases with poor applicability;there was no innovative idea brought into the tourism project planning;cultures were not fully explored for new tourist products.Key points in the expansion planning of tourist functions were proposed,it was stressed that design concepts should be changed,planning functions reoriented to match service facility planning with laws of tourism development,properly design tourist projects,focus on landscaping planning,enhance eco-environment protection and brand building.