旅游业与非遗文化产业融合研究——以寒地黑土核心区绥化市为例

Study on the Integration of Tourism Industry and Intangible Cultural Heritage

以产业融合的视角研究了非物质文化遗产与旅游业发展的融合、创新与相互促进。以寒地黑土核心区绥化市为例,概述了研究区的自然地理特征、非物质文化遗产现状,探讨了非遗产业与旅游产业融合的可行性及必然性。在此基础上,从制作地旅游、旅游纪念品开发、节庆旅游、非物质文化遗产动态旅游4个方面分析了旅游业与非遗产业融合的发展模式。最后为绥化市旅游业与非遗产业的融合提出了相关建议,强调要深入挖掘并创新非物质文化遗产,形成独具魅力的品牌优势,并发挥政府的引导与保护作用。

Integration,innovation and mutual promotion of intangible cultural heritage and tourism development were studied from the perspective of industrial integration.Suihua City,the core black land area of the cold region,was taken for an example to discuss feasibility and necessity of integrating intangible cultural heritage and tourism industry by analyzing its natural geographical characteristics and intangible cultural heritage.Patterns of such integration were analyzed from 4 aspects： tourism in location regions of intangible cultural heritage,development of tourist souvenirs,festival tourism,dynamic tourism of intangible cultural heritage.Suggestions were given for the integration of intangible cultural heritage and tourism industry in Suihua City,further exploration and innovation of intangible cultural heritage valued to create brand effects,guiding and protective role of government stressed.