体验经济时代下湘南漂流旅游的开发探讨

Development of Rafting Tourism in South Hunan Province in the Age of Experience Economy

以湘南的漂流旅游为例,通过文献研究法,从体验经济的视角出发,提出漂流旅游需要确定体验主题和体验活动,并提供个性化、情感化的体验性服务。

With the rafting tourism in South Hunan Province for example,and by using the method of literature research,the paper proposes the experience theme and activities of rafting tourism as well as the personalized and emotional experience services.