西部民族地区农产品绿色营销策略研究

Study on Strategy of Agricultural Product Green Marketing in Western Ethnic Area

分析了西部民族地区农产品绿色营销的驱动机制,以营销"4P"理论为中心,通过生产绿色产品、制定绿色价格、构建绿色渠道、开展绿色促销,进而构建起民族地区绿色营销市场体系。

The driving mechanism of agricultural product green marketing in western ethnic area was analyzed.With marketing ＂4P＂ theory as the center,through producing green product,formulate green price,constructing green channel,developing green promotion to construct green marketing market system in ethnic area.