4A的数字革命

4A's Self-redemption

广告业有一句流传久远的名言：广告主总是抱怨他们的广告投入有一半被浪费掉了，可却不知道是哪一半。数字媒体让整个营销生态系统发生了变化一广告主从谷歌和Facebook这样的精准数字营销的尝试中，终于找到了到底是哪一半广告被浪费的答案。

There is a best-known saying in advertising industry that advertisers are always complaining about the half waste of their advertising investment,but don’t know what it is.The digital media had changed the whole marketing ecosystem.Advertisers finally found what the half waste of their advertising investment was from accurate digital marketing attempts of Google and Facebook,However,for 4A living on advertising and advertising creative,he is facing a huge challenge,even a disaster.