摘要
介绍了崛起中的民族日化品牌不同的成长途径,从品牌定位、销售模式及市场等方面进行了分析。同时指出了产品质量才是品牌生存的基石。
Different growth paths of national cosmetic brands were introduced,brand positioning,sales model and market were analyzed.At the same time,it was pointed out that the product quality is the foundation of brand survival.
出处
《日用化学品科学》
CAS
2011年第11期43-45,共3页
Detergent & Cosmetics
关键词
化妆品
品牌
市场
质量
cosmetic
brand
market
quality