摘要
奢侈品最令人称道之处是其创造新市场的功能。在货源最为吃紧的奢侈品市场上,中国的电子商务网站正在尝试搭建全球供应链体系。但在线销售的奢侈品的信任度是否有所降低?零售实体店的豪华购物体验能够在因特网上成功复制吗?文章对此进行了探讨。
Luxury is most renowned for its capabilities to create new markets.In the tight supply of the most luxury market,China is trying to build e-commerce site global supply chain system.However,online sales of luxury goods is reduced trust？ Luxury retail store on the Internet shopping experience can be successfully replicated？ This paper explores about this.
出处
《科教导刊》
2011年第32期135-135,177,共2页
The Guide Of Science & Education
关键词
奢侈品
消费
信任
luxury goods
consumption
trust
