餐饮业定价策略与经济效益

Pricing Strategy and Economics of Food and Beverage Industry

饮食产品的价格可以影响到饮食品牌的提升、市场稳定及营业额的增加等。所以为了实现定价目标,餐食企业还必须使用一定的策略与方法,在选定的价格幅度范围内,充分考虑价格变动可能带来的各种影响,最终确定餐饮企业的产品价格。餐饮业的价格也是其营销策略的一种,餐饮业即可以利用价格突出自己的市场定位,也可以利用价格吸引目标市场并且满足不同层次的利益需要。

The price of food products can affect the price of brand promotion,market stability and the increase in turnover and so on.Therefore,in order to achieve the pricing objectives,business meals must also use some of the strategies and methods in the selected price range within the full account of the potential price changes,various effects,and ultimately determine the price of catering enterprises.The price of food and beverage industry is one of its marketing strategy,prices of food and beverage in-dustry that can use to highlight their market positioning,price can also be used to attract the target market and meet the needs of different levels of interest.