基于体验经济视角的乡村旅游产品开发研究

Research on the Development of Rural Tourism Products Based on Experience Economy

乡村旅游产品与体验经济有天然的耦合性,满足了旅游者对五种类型体验活动的要求。从体验经济视角出发,分析体验型乡村旅游产品的价值缺失表现,构建产品开发模式,从彰显个性化、增强可参与性、整合相异感官刺激、满足目标群体的层次结构、提高服务品质五个方面提出有针对性的产品开发策略。

The natual coupling between rural tourism product and experience economy exactly satisfies the tourists on the five styles of experience. Through analyzing the missing experience value on the current experience -type rural tourism products based on experience economy, a pattern of the development of rural tourism products is built. Based on the pattern,thepaper proposes a series of targeted product development stratey including reflecting the personality,enhancing the participation,multi - sensory stimulation,strengthening the integrity、 improving service quality.