基于灰色关联分析法的会展业发展影响因素分析——以大连市为例

Analysis on the Factors Affecting the Development of MICE Industry Based on Grey Relational Method:A case of Dalian

大连会展业近几年来发展迅速,以大连市为例,运用灰色关联分析法中的优势分析模型对大连会展业的系统特征和相关影响因素进行定量分析,根据会展系统特征和会展影响因素的排序,从会展业发展的内部动因和外部条件两方面找出影响会展业发展的关键因素,从而为各地促进会展业的快速发展提供决策依据。

MICE industry in Dalian has made rapid progress in recent years. In the paper, the advantage analysis method of grey relational method is used to analyse quantitative]y the system features and the affective factors of MICE industry in Dalian. According to the order of the system features and the affective factors of MICE industry, we can find the fundamental reasons and the influencing factors that cause low developement of MICE industry in Dalian from internal dynamic factors and external conditions. It can provide the basis of decision - making for the rapid development of MICE industry in Dalian.