摘要
文中通过调查分析,找出柳州旅游地品牌形象构建的有利因素,提出重新构建柳州旅游地形象的方法和模式。
Liuzhou is a famous historical and cultural city with the dense ethnic culture.Based on investigations and analyses,this paper dug out the positive factors for brand image reconstruction of the tourist destination of Liuzhou,and also advanced new approaches and mode to reconstruct the image of Liuzhou as a tourist destination.
出处
《中国城市林业》
2011年第5期29-31,共3页
Journal of Chinese Urban Forestry
基金
广西工学院硕士科研"柳州区域景观旅游形象整合研究"
关键词
旅游地品牌形象
民族风情
柳州
tourist destination
brand image
ethnic culture
Liuzhou
