摘要
随着三网融合的推进,如何经营媒体业务成为电信运营商重点关注的问题之一。文章从繁荣泛媒体产业生态的视角,分析电信运营商发展媒体业务的定位,结合电信运营商的业务特点,给出电信运营商发展媒体业务的建议,并分析电信运营商媒体业务的赢利模式。
With the development of Three-Network Convergence, how to operate media service becomes an important topic. This article analyzes the media service orientation for telecom operators from the view of promoting ubi-media industry eco-system, and gives suggestions for operating media service of telecom operators, andanalyzes the commercial modes at last.
出处
《信息通信技术》
2011年第5期61-66,共6页
Information and communications Technologies
关键词
媒体
泛媒体
媒介融合
三网融合
Media
Ubi-media
Media Convergence
Three＇Network Convergence
