在广告设计中看图形的重要性

The Importance of the Graphic Design in Advertising

从广告设计的主要形式-图形设计出发,论述了图形在设计作品中是最敏感和最备受注目的视觉中心,说明了一副优秀的、成功的广告作品都是以其独特的图形语言来准确而又清晰地表达设计的目的,用最简洁有效的图形元素来表现其富有深刻内涵的主题思想,论证了图形在广告设计中的重要性。

Graphic design is the main form of advertisement,and also the most sensitive and the visual centre among all the design works.This paper accounts for the fact that the fine and the success of the advertisement depends on a particular graphic language to communicate design purposes accurately and clearly,and the most simple and effective elements of the graph can show its theme in great depth.Thus we can see that the importance of the graph in the design.