求新动机、满意度对重游间隔意愿的影响——以凤凰古城旅游者为例

The Effect of Novelty Seeking and Satisfaction on Temporal Revisit Intention: A Case Study of Ancient Fenghuang Town in Hunan

由于重游所带来的经济利益日益凸显,使得重游问题受到学界的广泛关注。本研究以湖南凤凰古城为案例地,采用问卷调查获得基础数据,建立结构方程模型从求新动机、满意度两个方面考究旅游者重游间隔意愿的形成机制。研究发现,在凤凰古城这样的快速发展旅游地,求新动机会直接影响旅游者的短期重游意愿,但对中期、长期重游意愿则没有显著的直接影响,同时求新动机会对满意度产生积极的影响。

Revisit has been attracting much attention in tourism area due to its huge economic interests. The original data applied in this paper was from questionnaire survey done in Fenghuang Town. Through constructing the structure equation model, we explored the formation mechanism of temporal revisit intention on the basis of understanding the relationship between novelty seeking and satisfaction. Compared to previous findings, we found that novelty seeking has a direct effect on shortterm revisit intention and a positive effect on satisfaction, while not on mid-term and long-term revisit intention.