摘要
选择集对消费行为的影响是近年国际学术领域研究的热点命题,其研究成果颠覆了传统的理性选择理论,重构了消费行为的新规则。消费者的偏好不是既定的,而会受到选择集结构的影响,不同的选择集结构会影响消费者的信息处理和感知方式。本文结合最新的国内外研究进展,构建了选择集结构新的分类体系,把选择集结构区分为量差结构和同异结构,并以此整合了相关研究成果,从感知和推断两个方面揭示了多元选择集结构对消费者行为的影响机理。
It is a hot topic about the influence of choice set on consumer behavior,and the new theory has defied the rational choice theory.Consumer ＇s preference is not fixed,and it is influenced by choice set configuration.Choice set configuration affects consumer ＇s methods of information process and perception.This paper discusses the mechanism of multi-choice set on consumer behavior,and puts forward a new taxonomy of choice set configuration.It integrates the new research home and abroad in the assort of quantity difference configuration and common-unique configuration,and disclose the mechanism of multi-choice set affects consumer behavior including perception and inference.
出处
《预测》
CSSCI
北大核心
2011年第6期8-12,共5页
Forecasting
基金
国家自然科学基金青年资助项目(71002108)
关键词
选择集结构
偏好
诱导效应
折衷效应
choice set configuration
preference
attraction effect
compromise effect
