食品加工企业质量风险突发事件的认知研究

Study on Cognition of Quality Emergency in Food Processing Enterprises

本文对食品加工企业质量风险突发事件的认知行为和认知过程进行了研究。在对食品质量风险突发事件的含义和特征分析基础之上,将食品加工企业质量风险突发事件对决策者个体认知的影响分为直接影响和间接影响,直接影响源于情绪波动;间接影响源于情境压力、社会网络、信息媒介。对直接影响采用数理描述揭露本质;对间接影响基于对影响来源的分析,采用结构方程模型验证突发事件对决策者个体认知的影响结果并确定各因素的重要性,为通过控制影响因素改变认知行为提供理论基础。

This paper does the fundamental research of cognitive behavior and cognitive process in quality emergencies of food processing enterprises innovatively.The influences that emergencies have on personal cognition of decision-makers are divided into two parts-direct influences and indirect influences based on insight into the meaning and characteristics of food quality emergencies in food processing enterprises.Direct impacts come from mood swings while the indirect ones are caused by situational stress,social network and media.Mathematical description is used to study individual cognitive changes with direct impacts to uncover its nature.After analysis on indirect impact source,Structural Equation Model is used on the verification on consequences of emergency ＇s affecting individual cognition,the importance of each factor are determined as well to provide theoretical base for changing cognitive behavior through control of factors.