衡阳历史文化名城形象构建与传播

The Image Construction and Communication of Historical City of Hengyang

我国历史文化名城形象构建与传播存在缺陷,历史文化未能得到深入挖掘,特色不凸显,传播内容和渠道零散。湖湘文化、书院文化、宗教文化、抗战历史是衡阳文化的核心所在,应该紧紧围绕这个核心深入挖掘和整合传播,促进衡阳历史文化名城的建设。

The image construction and communication of historical and cultural cities in China has many disadvantage,and the history and culture has not been excavated deeply.The features of historical culture are not highlighted and the communication contents and channels of historical culture are scattered.Hunan culture,Academy culture,religious culture and historical culture during the Anti-Japanese war are the cores in Hengyang culture.We should excavate and communicate around these cores and promote the construction of historical city of Hengyang.