舞龙舞狮赛事无形资产开发现状初探

Development of intangible assets of China's competitive dragon and lion dance events

龙狮赛事无形资产开发对民族传统体育的发展有巨大推动作用。我国龙狮运动赛事无形资产开发尚处于起步阶段,理论研究比较缺乏,相关法律、法规、制度不健全,经营管理水平低,中介市场不完善。要提高龙狮运动赛事无形资产开发水平,应该加强相关理论研究,建立健全相关法律、法规和制度,加强经营实体部门对龙狮赛事无形资产的开发,重视体育中介机构建设和体育经纪人的培养,注意龙狮运动员综合素质的提高,处理好龙狮运动员个人与媒体、社会的关系。

The development of intangible assets of dragon and lion events played a great role in conventional sports development.But it is still at an early stage,lacking theoretical research with inadequate laws and regulations,low-level management,imperfect intermediary market.Therefore,in order to improve the development of intangible assets of dragon and lion events it is essential to stengrhen the theoretical research related to development of intangible assets,establish relative laws,rules and regulations,reinforce the development of intangible assets carried out by the hypostatic sports departments,focus on the building of intermediary organs and training of sports agents,improve the qualities of athletes,handle the relationship between individual athlete and media and the society.