中小型国有企业品牌战略管理

On Brand Strategy Management in Medium and Small State-owned Enterprises

中小型国有企业本身的品牌竞争意识弱,缺乏品牌战略,加之在品牌管理意识上存在着对国家的依赖性。因此,中小型国有企业首先是要树立起品牌经营意识,实施品牌战略,用中国浓厚的文化底蕴给品牌增加厚度。

Medium and small state-owned enterprises have problems due to their less brand competition,lack of brand strategy,and dependence on the state in their brand management.Therefore,to set up the sense of brand management is a prerequisite for medium and small enterprises as well as to implement the brand strategy and to improve the quality of brand with Chinese culture.