建立赣南脐橙冷链电子商务供应链分析

Analysis of the Establishment of E-Business Supply Chain of Gannan Orange Cold Chain

在全国各地物流中心纷纷转型的形势下,通过对赣南脐橙物流现状的分析,探讨如何将冷链物流供应链与电子商务理论应用到赣南脐橙国际物流中心的建设与发展之中,从而建立连接零售终端和脐橙农户的完善脐橙供应链系统,并通过系统的整合作用充分发挥脐橙物流中心的营销作用,打造成为具有高度社会责任的企业组织,实现零售终端与脐橙农户的双盈利以及企业的长远发展。

Through the analysis Gannan orange logistics status in this paper, to explore how to use the theories of the cold chain logistics supply chain and e-commerce on the construction and development of Gannan orange international logistics center. By establishing a connection of the retailers and orange farmers, it will play the role of the marketing and achieve long-term development.