内蒙古杂粮产业营销环境分析

The Marketing Environment Analysis about the Miscellaneous Food Industry in Inner Mongolia

内蒙古地区作为我国杂粮供应主要省区之一,营销模式落后,为了指导有关部门探求更好的杂粮营销模式,展开对内蒙古杂粮产业营销环境的分析,在分析中使用的方法是SWOT模型。分析发现:市场优势有内蒙古的地理优势、草原文化优势、技术优势;劣势有销售模式滞后、内蒙古杂粮产业不成规模、加工技术不成熟;市场机会是杂粮销售前景日益看好、政府扶持力度加大、食品卫生安全事件频发、消费群体对保健养生的重视;威胁有种植过程中的高农药、高化肥和天灾、杂粮不是消费者粮食消费的主流。

Inner Mongolia region is one of the main provinces in our country that the miscellaneous food is supplied, the marketing mode falls behind. In order to guide the relevant departments search a better miscellaneous food marketing mode, this paper launches the analysis about the marketing environment of miscellaneous food industry in Inner Mongolia. The method used in the analysis is SWOT model. Analyzing result： The geography advantage, steppe cultural advantage and technique advantage are the strength of Inner Mongolia; The weaknesses include the sale mode about the miscellaneous food in Inner Mongolia lags behind the other areas, the miscellaneous food industry＇s scale doesn＇t form, processing technology isn＇t mature; Opportunity is miscellaneous the food sale prospect is optimistic day by day, the government support is strengthen more and more, the event about food safety happens repeatedly and the consumer thinks much of health; The threats are the pesticide, the chemical fertilizer, natural calamity and that miscellaneous food aren＇t the main current that the food.