旅游社区居民对乡村旅游社会文化影响研究——以焦作云台山景区居民感知分析为例

The research of the impact of the residents of tourism community on the rural tourism social culture ——Set the residents' perception analysis of Yuntai Mountain tourist area in Jiaozuo as an example

旅游社区居民关于旅游社会文化影响的感知对景区的发展具有及其重要意义,在对焦作云台山景区岸上乡居民进行实证调查的基础上,利用社会统计软件Spss13.0对采集数据的可信度和相关性进行了评估分析,并以实证数据为基础,基于各指标建立线性回归模型,研究该景区居民对乡村旅游社会文化影响的感知态度及其差异。结果表明:岸上乡旅游地居民对旅游业所带来的社会文化的正面影响感知强于负面影响,对旅游业的发展态度乐观。其中感知最强的是发展宣传了本地传统文化,对于旅游带来的负面影响社会道德标准下降的感知也较强。

The awareness about the tourism community on the social culture has the great significant impact on the development of tourist area.Based on the field surveys of the residents of Anshang Village at Yuntai Mountain tourist area in Jiaozuo and the data and the linear regression model that was established,the paper studies the residents＇ perception attitudes and the differences of the social cultural impact on rural tourism.By using the social statistics software Spss13.0 asses,it analyzes the credibility and correlation of the collection data.The results showed that： the Anshang village residents＇ perception of the positive tourism impact on social culture is stronger than the negative impact and the residents take the optimistic attitude toward the development of tourism.And the strongest sense is to develop the local traditional culture and the perception of the negative impact of tourism on the social moral standards is also strong.