摘要
借用企业战略分析工具SWOT,对广西壮族自治区文化产业的发展进行态势分析,分别从广西文化产业发展内部优势因素、内部劣势因素和外部机会、外部威胁四个方面进行了描述,并努力为广西文化产业战略实施与调整提供一个基本的态势判断。
The article by using the method of SWOT, carries out the situation analysis on the cultural industry development of Guangxi Zhuang Autonomous Region. The paper, separately from the four aspects of internal superiority factors, internal inferiority factors, exterior opportunities and exterior threats, carries out the study and diligently provides a foundation for the strategic implementation and adjustment of Guangxi cultural industry.
出处
《科技管理研究》
北大核心
2011年第23期82-85,共4页
Science and Technology Management Research
关键词
SWOT
文化产业
战略环境
SWOT
cultural industry
strategic environment
