商务模式类型辨识研究探索——基于文献分析的视角

Study on the Taxonomy of Business Model——from the Perspective of Literature Analysis

商务模式类型的识别是商务模式研究的基础性问题。关于商务模式类型辨识的研究较多,但是比较零散。理论界经过十多年的努力,仍未能就商务模式类型达成共识。通过对相关文献的收集、回顾、梳理,本文从商务模式类型辨识的理论基础、类型辨识的方法及研究结果的应用等方面,对商务模式类型辨识研究进行比较分析。在此基础上,本文提出商务模式类型辨识研究的建议:遵循科学的类型辨识范式,提出可以获得广泛认同的类型辨识维度,研究商务模式与企业能力之间的关系,从而推动商务模式研究的发展。

The taxonomy of business model is the basic problem of business model study. The research outcomes are abundant but divided. After more than ten years ＇effort, theorists are still unable to reach consensus on the taxonomy of business model. Then, a comparative study is made based on the literature reviews of presented research outcomes on its theory base, classification method, targeted objects of classification and the application of the classification results. After that, in order to carry on classification of business models and promote the progress of research on business models, the author offers suggestions for classification of business models： to follow the classification of scientific paradigm, to put forward widely recognized dimension of classification, and to study the relationship between business models and corporate capabilities.