摘要
近年来,部分医学文摘类期刊由于受市场经济影响,办刊规模和读者需求呈逐年递减趋势,刊物经营面临困境。本文就如何振兴医学文摘类期刊进行思考,并提出文摘类期刊应找准定位、彰显个性、走个体化发展之路。
In recent years, due to the impact of marked-oriented economy, the scale of the magazine and the demand of the readers of some Medical Abstracts Journals was tending to decrease year by year, as well as the publication was facing difficulties. This article discussed on how to revitalize the Medical Journal Abstracts. It proposed that the Abstracts Journals should pinpoint the orientation, embody the characters, and take the development of individualization.
出处
《国际中医中药杂志》
2011年第12期1096-1098,共3页
International Journal of Traditional Chinese Medicine
关键词
办刊理念
品牌战略
办刊模式
Journal eidos
Brand strategy
Journal pattern