1[16]Aaker D.1991.Managing Brand Equity:Capitalizing on the Value of a Brand Name[M].New York:The Free Press.
2[17]Aaker D.1997.Dimensions of Brand Personality[J].Journal of Marketing Research,34(3):347-356.
3[18]Algesheimer R,Dholakia U M,Herrmann A.2005.The Social Influence of Brand Community:Evidence from European Car Clubs[J].Journal of Marketing,69 (3):19-34.
4[19]Allenby G M,Peter J L.1994.Modeling Household Purchase Behavior With Logistic Normal Regression[J].Journal of the American Statistic Association,89:1218-1231.
5[20]Boush D M,Shipp S,Loken B,et al.1987.Affect Generation to Similar and Dissimilar Brand Extensions[J].Psychology and Marketing,4 (5):225-237.
6[21]Broniarczyk S M,Gershoff A D.2002.The Reciprocal Effects of Brand Equity and Trivial Attributes[J].Journal of Marketing Research,40(2):161-175.
7[22]Brown S,Kozinets R V,Sherry J F.2003.Teaching Old Brands New Tricks:Retro Branding and the Revival of Brand Meaning[J].Journal of Marketing,67 (3):19-33.
8[23]Chernev A.2001.The Impact of Common Features on Consumer Preferences:A Case of Confirmatory Reasoning[J].Journal of Consumer Research,27 (4):475-488.
9[24]Chiang J W,Chib S,Narasimhan C.1999.Markov Chain Monte Carlo and Models of Consideration Set and Parameter Heterogeneity[J].Journal of Econometrics,89:223-248.
10[25]Chintagunta P K.1999.Variety Seeking,Purchase Timing,and the "Lightning Bolt" Brand Choice Model[J].Management Science,45 (4):486-498.
