青岛市帆船体育旅游的现状及改进措施

Status Quo of Sailing Sport Tourism in Qingdao

在阐述了青岛帆船体育旅游市场供给、客源市场、市场传播的总体状况的基础上,探讨了青岛市主动帆船旅游、帆船赛事旅游、怀旧帆船旅游3种主要类别帆船体育旅游的现状,同时针对现阶段青岛市帆船体育旅游业存在的问题进行分析,并提出了相应的改进措施。

On the basis of stating the general conditions of market supply,tourist market and marketing communication of the sailing sport tourism in Qingdao,the paper discusses the status quo of the three major sailing sport tours in Qingdao,i.e.,the active sailing tour,the sailing event tour and the nostalgic tour.It analyzes the existing problems of Qingdao sailing sport tourism at the present stage and puts forward some suggestions for improvement.