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品牌内涵认知特征差异与品牌延伸模式契合探讨

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摘要 品牌延伸必须考虑母品牌的消费者品牌内涵认知特征维度,品牌的延伸模式只有在与产品信息属性、特定功能及技术属性、象征属性三个品牌内涵特征维度相契合才能有效促进品牌延伸的功效。
机构地区 湖南文理学院
出处 《商业时代》 北大核心 2011年第35期34-35,共2页 Commercial
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