论商品化权的行使及其限制

On the Exercise and Restriction of Merchandising Right

商品化权是内涵独特的知识产权,权利的行使应平衡商品化权所有人和相关利害关系人利益,还应兼顾商品化权所有人对商品化权载体所享有的其他权利。同时,基于社会公共利益的需要,对商品化权的行使还应当进行合理的限制。在我国未来知识产权法律法规中,应当建立完善的商品化权行使及其限制法律制度,以促进我国商品化权的保护和知识经济的发展。

The merchandising right,as the intellectual property right,has its unique characteristic.Its exercise should balance the relationship between the owners of merchandising right and relative interested persons,and coordinate the other rights of the owners of merchandising right.Based on the social public interest,the exercise of the merchandising right should be restricted rationally.We should build perfect system of exercising and restricting merchandising right.