电子商务推荐的研究现状及其发展前景

The Survey of E-Commerce Recommendation

通过对近十年来电子商务推荐方面文献的分析,综述了电子商务推荐研究的现状,梳理出了其发展脉络,并讨论了电子商务推荐现存问题及其发展方向。

Journal articles about e-commerce recommendation in the past decade had been statistically analyzed. It summarized what the e -commerce recommendation mainly focused on and which aspects were underdeveloped. The two leading forces of e-commerce recommendation and the main clues indicating the development of e-commerce recommendation were revealed, and then existing problems and development of the e-commerce recommendation were discussed, which would benefit future study of e-commerce recommendation.