平乐县城船商老街文化旅游创意开发研究

Research on Creative Development of Cultural Tourism for the Old Shipping Business Street in Pingle County

随着旅游向生态化、文化性和内涵式方向发展,旅游者不再局限于单纯追寻观光游览性质的风景名胜区,逐步转向追求原生态的文化意境和休闲情调,讲究文化与旅游相互交融的体验享受。广西平乐县地处大桂林山水文化旅游圈最南端,旅游资源丰富,文化类型多样,具有创新创意发展特色文化旅游的独特优势。县城船商老街是平乐县城旅游资源和旅游产业核心,合理利用千年州府、船商老街文化资源和桂林阳朔旅游市场优势,通过创意性景观环境改造、旅游功能分区和活动项目策划,可迅速盘活船商老街的文化旅游资源。

As tourism development orientates towards transferred their preferences from scenic spots to culture,ecologicalization and connotation,the tourists has original ecological culture and recreations. Located at the southernmost point of great Guilin landscape cultural tourism circle,P ingle county is endowed with unique advantages for innovatively developing its distinctive cultural tourism. The old shipping business street in Pingle county is the core tourism resources and industry. Accordingly, proper use should be made of the cultural tourism resources for the old shipping business street and tourism market advantages of Creative transformation of landscape environment, tourism function division and tourist project stimulate the cultural tourism resources for the old shipping business street.