动画片在幼儿教育中的价值及其市场开发

Values of Cartoons in the Early Childhood Education and Their Market Development

幼儿普遍喜欢看动画片，主要原因在于动画片契合儿童的心理维度。动画片在幼儿教育中具有对幼儿进行审美教育、情感教育，促进幼儿社会化发展和语言发展等价值。国产动画片的市场开发应注意以下几点：“养育自己的孩子”；打造行业“火车头”；玩乐理念成就受众本位；关联产品开发及时有效。

Generally speaking, Children like watching cartoons, because cartoons fit the child＇s psychology. Cartoons provide younger children with aesthetic education, emotional education, promoting children＇s social development and language development. The following aspects should be noted in developing the domestic cartoon market： ＂raising their own children＂; being the leading part of the industry; idea of play and fun; timely and effective development of related products.