创意—广告设计的灵魂

Creativity-Advertising Design Soul

创意是现代成功广告的灵魂所在。从整体的广告战略角度出发,消费者与广告信息之间的桥梁正是广告创意,是实现广告沟通的关键性因素。具体来说发挥广告传播艺术的作用才是广告创意的本质,不同凡响的广告创意必定能催生出成功的战略策划。广告创意的最终目标是为了实现真实有效的广告效果,达到商品的销售与品牌的树立。学习和掌握广告创意的方法与原则是我们走向广告创意的必经之路。

Creativity is the modern successful advertising soul. From the whole advertising strategic Angle, consumer and the advertising message is a bridge between the creative advertising, which is the key factor advertising communication. Specific for play advertisement dissemination the function of art is advertising creative, the essence of extraordinary creative advertising can certainly gave birth to the success of strategic planning. Advertising creative ultimate goal is to achieve real and effective advertisement effect, achieve sales of merchandise and brand. Studying and mastering creative advertising method and principle is us toward the creative thinking of advertisement and the premiership.