福州市周边乡村旅游发展的SWOT分析及对策

SWOT analysis of Fuzhou suburban rural tourism development and the countermeasures

福州市周边有着丰富的乡村旅游资源。本文分析了福州市发展周边乡村旅游的优势、劣势以及面临的机遇和挑战,并从乡村旅游规划与管理、基础设施建设、乡土民俗文化特色项目开发和市场营销策划四个方面提出了福州市周边乡村旅游发展的策略。

There are abundant rural tourism resources surrounding Fuzhou.The advantages,disadvantages,opportunities and challenges for Fuzhou to develop suburban rural tourism are analyzed.Meanwhile the countermeasures are proposed in terms of rural tourism planning and management,infrastructure,developing the projects with local folk culture characteristics,and marketing planning.