谈桂林石刻旅游资源的深度开发问题

Research on the In-depth Development of Guilin Rock Carving Tourism Resources

旅游资源的深度开发,对于延续和延长旅游资源和旅游目的地的生命周期,都具有极其重要的意义。通过分析当前桂林石刻旅游资源开发中存在的保护和开发、资源整合、产品化路径和营销手段等问题,提出了桂林石刻应从整合旅游资源、创新产品形式、创新营销手段这三个方面进行深度旅游开发的建议,以期能为桂林石刻旅游的开发提供参考。

In-depth development of tourism resources is of great significance for the continuation and extension of the life cycle of tourism resources and tourist destination.By analyzing such current problems existing in the development of Guilin Rock Carving tourism resources as protection and development,resource integration,product-oriented model and the marketing,it is suggested that Guilin Rock Rarving tourism resources should be further development from the following three ways,that is,the resources integration,the innovation of product forms,and innovative marketing strategies for the purpose of providing references for the development of Guilin Rock Carving tourism.