传播学视野中的马克思主义大众化

Popularization of Marxism from the Perspective of Communication Science

马克思主义大众化是一个向群众传播马克思主义的过程,具备传播学研究的基本要素与结构。从传播学的角度来看,中国共产党在马克思主义大众化的历史上,注重发挥群体领袖的作用;注重把马克思主义的传播与传统文化和群众日常生活结合起来,实现表述内容的通俗化和多样化;发挥论战与讨论对马克思主义大众化的促进作用。在当前新的形势下,需要借鉴传播学的理论,促进马克思主义大众化传播媒体的现代化;提高普通民众在马克思主义大众化中的参与度;积极探索马克思主义大众化效果评价理论。

Popularization of Marxism is a process,in which Marxism is spread to the people,with the basic elements and structure in communication studies.From the perspective of communication science,CPC has played a leadership role in the history of popularizing Marxism by integrating spreading Marxism with the traditional culture and the people＇s daily lives,attaining popularization and diversity of the content presented,giving the full play to the debate and discussion in promoting popularization of Marxism.In the current situation,taking communication theory for reference,we should help modernize the communication media in popularizing Marxism,get the common people involved in popularization of Marxism and actively explore the effect evaluation theory of popularization of Marxism.