户外广告的空间政治学:权力博弈与公共性的“放逐” 被引量：1

Study on the Spatial Politics of Outdoor Advertisement:Gaming of Power and the Exile of Publicity

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摘要在以户外广告为轴心的"空间场域"内,打着保护公共利益、维护城市形象旗号的户外广告治理运动,充斥着政府与企业之间的权力博弈,而公众力量的被边缘化,使得其"合法性"宣称只是一种意识形态的"迷障"。户外广告"公共性"的被"放逐",其后果则是户外广告乱象的久治不愈。因此,引入公众力量,打破户外广告"空间场域"内"政府——企业"二元对立格局,生成政府领导下的"强政府——强企业——强公众"的权力关系,是治理户外广告,实现城市形象诉求、资本以及公共利益均衡的必然选择。 The management campaign of outdoor advertisement under the banner of protection of the public interest and the maintenance of city image is carried out in the space encircled by outdoor advertisement, leading to the power gaming between government and enterprises and the marginalization of the public. The consequence of the exiled publicity of outdoor advertisement is that they often caused serious problems to the environment. Therefore, the inevitable choice of the management of outdoor advertisement is to introduce public power and break the binary opposition between governments and enterprises in space of outdoor advertisement, con- strnct the power relations of the ＂strong government, strong enterprise and strong public＂ under the leadership of the government, which can achieve the interest equilibrium of the city image, the capital and the public.

作者陈相雨刘东黎

机构地区南京林业大学

出处《阅江学刊》 2011年第6期74-80,共7页 Yuejiang Academic Journal

基金国家社会科学基金项目"广告传播的社会责任和伦理规范研究"(06BXW014) 南京林业大学科技创新基金项目"和谐社会视阈下江苏公益广告发展研究"(X2011-12)

关键词城市形象户外广告权力博弈空间政治 city image outdoor advertisement gaming of power spatial politics

分类号 D630 [政治法律—中外政治制度] F713.8 [经济管理—广告]

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1张应祥.资本主义城市空间的政治经济学分析——西方城市社会学理论的一种视角[J].广东社会科学,2005(5):82-87. 被引量：16
2钱志鸿,陈田.发达国家基于形象的城市发展战略[J].城市问题,2005(1):63-68. 被引量：40

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