国家形象片的政治传播话语效度研究

Study on the Validity of Political Communication of China’s National Publicity Film

2011年初中国国家形象片在美国的不同场合滚动播出,彰显了中国国家层面上建构国家形象的努力,隐含着转型中国在面临全球化挑战、开展全球化对话过程中遭遇的形象危机。然而,以国家主导的形象建构是一种政治传播,其话语效度值得进一步考察。在中国国家形象片播出之后,中国民众呈现出不一样的声音和态度,也从另一个角度构成了这种政治传播话语的效度难题。

In the early 2011, China＇s national publicity film was shot in the United States, which shows the efforts of China to build the country＇s image at national level and also indicates the image crisis that China encountered in the process of addressing the challenges posed by globalization and dialogue on globalization. However, the state-led image construction in the context is political communication so its validity of discourse deserves further research. After broadcasting of China＇s national publicity film, the Chinese people show different voices and attitude, which results in the validity problem of discourse of political communication from another point of view.