城市品牌经济与市场环境耦合状态研究

An Empirial Study on the Coupling of City Brand Economy and Market Environment

从公众环境角度看,城市品牌经济既是可计量的产品(有形资产载体)经济,也是可识别的认同(无形资产价值)经济;从城市结构主体角度看,城市品牌经济既是一种可复制的同质经济,也是一种可识别的、具有竞争优势的差异经济。城市品牌经济与市场环境耦合度是这两个系统之间相互作用与相互影响的结构形态,运用容量耦合模型可以建立城市品牌经济子系统与市场环境子系统的耦合度模型。本文选择广东珠三角的广州、深圳、佛山、东莞、中山、珠海和惠州等城市作为样本,利用该模型对其城市品牌经济与市场环境的耦合状态进行实证研究。实证结果显示广州处于勉强协调的耦合状态,深圳则进入了初级协调的耦合状态,佛山、东莞、中山也处于勉强协调耦合状态的下线,珠海和惠州则处于濒临失调的耦合状态。

From the public point of view,city brand economy is both quantifiable products economy and recognizable recognition economy.From the urban structure subjects point of view,the city brand economy is both homogeneous economy of being duplicated and different economy with competitive advantage.This is recognizable and competitive.The coupling degree of the city brand economy and the market environment refers to the interaction between the two systems.This article establishes a coupling model of the city brand economic and the market environment applying capacity coupling model.We choice seven cities in Pearl River Delta as samples which are Guangzhou,Shenzhen,Foshan,Dongguan,Zhongshan,Zhuhai and Huizhou,and carry out an empirical study on their coupling state of city brand economic and market environment.The result shows that Guangzhou is in the state of barely coordination coupling,Shenzhen is in the state of primary coordination coupling,Foshan,Dongguan and Zhongshan are under the line of barely coordination coupling,Zhuhai and Huizhou verge on state of maladjustment.