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银联与通联、开联不对称竞争的博弈分析 被引量:2

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摘要 本文建立古诺和斯塔克伯格两个博弈模型对其与银联的不对称竞争进行系统分析,得出结论:(1)先动优势使银联成为均衡产量的决定者,且其所获利润将大于通联和开联;(2)银联作为在位银行卡组织会宣布一个较大产量来阻止通联和开联进入市场,通联、开联应采取迅速建立网络,打入市场获取正利润策略,以期能成功的进入市场。
出处 《管理世界》 CSSCI 北大核心 2011年第12期176-177,共2页 Journal of Management World
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