政府形象危机中调控网络舆论问题初探

A preliminary discussion of the government's leading of public opinion on the Internet when in crisis

社会转型期,由网络舆论引发的政府形象危机屡见不鲜,政府和政府官员的自利性对公共性的背离、信息技术沟通机制的不完善以及电子政府系统的不健全、政府官员媒介素养的不足导致政府网络舆论调控失当。目前政府网络舆论调控存在的问题主要表现为信息公开滞后、政府责任不明、媒体联动不足。政府坚持及时沟通、承担责任、系统运行的网络舆论调控原则才能不断提高网络舆论调控水平,有效化解政府形象危机。

As our society is in a transition period, it is not unusual that the public opinion on the intemet caused the government＇ s image crisis. Many reasons lead to such situation, such as the selfinterest of the government and the officers making them away from the public, the imperfection of eomunication and the not well organized E - government system, and the shortage of officers＇ quality. Now the main problem in the leading of public opinion lies in the following aspects： the lag of public information, the undefined responsibility, the lack of cooperation of media. Only if the government insists on timely comunication, undertaking responsibility and systemic orginztion, can it continually develop it＇ s ability of leading public opinion on the imernet.