试论我国中小企业电子商务发展策略

Development Strategy of E-commerce in SMEs

中小企业要学会利用电子商务这一新型的商业运营模式在激烈的竞争环境中生存下去并为企业创造更多的财富,就必须紧紧抓住我国将电子商务列入"十二五"规划的机遇,充分的了解电子商务的现状和面临的问题,明确自己的定位,利用自己的优点,探讨适合自己发展电子商务的策略,将成为中小企业发展电子商务的成败关键。

To survive in this highly competitive environment for enterprises and create more wealth, SMEs have to learn to use new e - commerce business. We should make good use of the opportunity that e - commerce has been planned in the Twelfth Five - Year Guideline, understanding of the status of e - commerce and problems that it takes to us, clarifying our positions, making best use of the advantages. Exploring their own e - commerce development strategy will be the key to success for SME to development e - commerce.