国内老年旅游者旅游行为研究——以福州市老年旅游市场为例

Study on the Travel Behavior of Old Tourists: Taking the Fuzhou Tourism Market as an Example

我国进入老龄化社会,开发老年旅游市场有着十分重大的价值和意义。文章以福州市老年旅游者为调查对象,通过问卷和访谈的方式,分析得出了老年旅游者旅游行为特征的一般规律:旅游动机以观光游览、强身健体为主;旅游决策行为表现出依赖性强、对旅行社产品信任度不高等特征;旅游消费水平总体不高。

China entering the aging society, the development of tourism market for the aged is of great value and significance. This paper takes the Fuzhou City aged tourists as investigation object, through the questionnaire and interviews, and gets an analysis of the elderly tourists travel behavior characteristics of the common law： tourism motivation to sightseeing, physical fitness; tourism decision -making behavior showed a strong dependence on the travel agency product, confidence is not high; tourism consumption level is not high.