塑造好企业品牌形象的思考

Thoughts on Fostering a Good and Healthy Enterprise Image

品牌作为产品内在价值的灵魂,成为企业制胜的杀手锏。好品牌形象意味着未来的高附加值、高利润和更广阔的市场。蒙牛企业的"好品质、绿生活"的品牌实施战略给予我们的启示,就是加强企业品牌形象塑造,应推进品牌成长战略,培育有特色的品牌文化与独特的品牌个性塑造,以实现培育顾客忠诚度,提高品牌知名度,塑造好企业品牌形象的目标,促使企业在竞争中求得生存与发展。

As a soul of inner value, the product brand has become a powerful weapon for enterprises. Perfect brand image means high added values, high profit, and broader market in the future. We learn from the brand strategy of blengniu Diary Ltd. Co.,-perfect quality and healthy life-that building brand image for enterprises depends upon promoting strategy of brand growth, cultivating special brand culture, and creating special brand individuafion will help increase customer satisfaction and brand popularity, foster perfect brand image, and promote enterprises＇ survival and development in the fierce competition.