汽车营销理实一体化教学与学习效果评价的探讨

汽车营销理实一体化课程教学的目的是培养学生掌握基本汽车营销理论知识和沟通能力。作者通过＂汽车营销＂理实一体化课程教学实验,总结了该课程学生学习效果评价的方法,并给出作者在实践中的认识和体会。

The course Marketing Integration of Automobile aims to cultivate the students to master the essential knowledge of automobile marketing and guide them to have an effective communication with customers.ln this paper,the author manages to summarize some valuable learning evaluation methods and also provide some practical suggestions through the author＇s teaching experiment in this course.