俄语广告文本语言特点的心理语言学分析

Psycholinguistic Analysis of the Features of Russian Advertisement Texts

当今世界是信息的世界,巨大的信息量如同洪流般向人们涌来。广告作为传播信息的理想途径,已经和人们的日常生活关系越来越密切。一则成功的广告包括画面、音响和文字三个方面。广告的效果主要来自于广告的语言文字。基于此,对俄语广告文本的语言特点进行心理语言学分析,以期进一步认识广告语言在广告作品中的举足轻重的作用。

With a huge amount of information flooding into people＇s life,today＇s world is a world of information.As an ideal channel of transmitting information,advertisement becomes increasingly intimately associated with people＇s daily life.A piece of successful advertisement is comprised of visual effect,audio effect and text.The effect of advertisement mainly derives from the text.Therefore,this paper makes psycholinguistic analysis of the word use features of Russian advertisement in order to further understand the role of text in advertisement.