R&V非竞争性战略联盟伙伴选择试错机理分析

Analysis on partner-selection trial-and-error mechanism in R&V non-competitive strategy alliance

R&V非竞争联盟是战略联盟的一种创新模式,在联盟组建中,合作伙伴的选择成为实现联盟资源整合成功与否的关键问题。为减少因伙伴选择而引发的联盟失败率,基于波尔的试错思想对R&V非竞争性联盟合作伙伴的选择进行分析;同时,构建联盟伙伴选择的试错模型,并通过伙伴选择的价值判断计算式对伙伴进行选择;最后以阿迪达斯公司与腾讯公司的合作案例作为引证。

： The R＆V non-competitive alliance is an innovative model of strategic alliances. In the process of setting up the alliance,partner choosing becomes the key issue to integrating alliance resources successfully. This article＇s purpose is to reduce the failure rate caused by partner selection. First it makes an analysis on the R＆V alliance partner selection basing on the Bohr＇s thought of trial and error. Meanwhile,this paper builds a trial and error model of alliance partner selection,and makes a partner selection by a value judgment formula. Finally,it cites the corporation case of Adidas and Tencent.