基于“二评”机制的企业网上信任危机识别研究

Research on the Discrimination of Enterprise Online Trust Crisis Based on Twice Evaluation Mechanism

互联网的发展与应用,企业网上信任危机成为企业的一种常态。危机识别是企业网上信任危机预警的关键,信任危机预兆信息包括"事实类"信息和"谣言类"信息,可采用"二评"机制来实现危机识别。"一评"阶段和"二评"阶段的目的不一样,各阶段构建的评价指标分别是针对"事实类"信息的真实性评价和针对"谣言类"信息的影响力评价。文章还分析了基于"二评"机制网上信任危机识别的运作流程,包括警源收集、数据处理、数据评价和警度预报。

With the development and application of Internet,enterprise online trust crisis has become normal.The crisis discrimination is the keynote of online trust crisis early-warning.The foretaste information of online trust crisis include factual information and rumor information,thus it can use ＂twice evaluation＂ mechanism to discriminate crisis.The aims of first evaluation stage and the second evaluation stage are different,and the index of the first evaluation stage is used for evaluating factual information,the index of the second evaluation stage is used for evaluating rumor information.And this paper analyses the operation procedure of discrimination of enterprise online trust crisis based on ＂twice evaluation＂ mechanism,including collection of early-warning resource,dispose of data,evaluation of data and forecast of crisis.