期刊文献+

心理预算的产生过程与影响因素 被引量:4

The Formation Processes and Influential Factors of Mental Budgeting
下载PDF
导出
摘要 心理预算是指人们从心理上对各项支出设定预算约束,并对各项支出进行追踪的认知过程。小到个体、家庭,大到公司、集团都存在心理预算,所以心理预算的相关问题受到有关学者的持续关注和探讨。心理预算包括设定预算约束和对各项支出进行追踪两个过程。心理预算的影响因素包括支付方式、训练、储蓄目标和个体的收入。未来心理预算的研究应对心理预算的形成机制、影响因素和时间的心理预算等进行探讨。 Mental budgeting is a cognitive process for people to set budgets for categories of expenses and track expenses against their budgets. All organizations, from General Motors down to single person households, have mental budgeting, so relating questions concerning mental budgeting are receiving constant attention and exploration from scholars in this field. This paper first introduces two formation processes of mental budgeting: set budgets for categories of expenses and track expenses against their budgets, then discusses the influential factors of mental budgeting: payment mechanism, training, savings goals and income. Studies in the future should increase researches of the formation mechanism of mental budgeting, influential factors of mental budgeting, and mental budgeting of time.
出处 《心理研究》 2011年第6期3-9,共7页 Psychological Research
关键词 心理预算 支付方式 心理账户 mental budgetintg payment mechanism mental accounting
  • 相关文献

参考文献43

  • 1Heath C. Escalation and de-escalation of commitment in response to sunk costs: The role of budgeting in mental accounting. Organizational Behavior and Human Decision Processes, 1995, 62(1): 38-54.
  • 2Thaler R H. Mental accounting and consumer choice. Marketing Science, 1985, 4(3): 199-214.
  • 3周静,徐富明,刘腾飞,张军伟,蓝蓉.心理账户基本特征及形成机制分析[J].心理研究,2010,3(4):19-24. 被引量:14
  • 4李爱梅,凌文辁.心理账户:理论与应用启示[J].心理科学进展,2007,15(5):727-734. 被引量:64
  • 5Benartzi S, Thaler R H. Myopic loss aversion and the equity premium puzzle. Quarterly Journal of Economics, 1995, 110(1): 73-92.
  • 6Camerer C F, Babcock L, Loewenstein G, Thaler R H. Labor supply of New York city cabdrivers: One day at a time. Quarterly Journal of Economics, 1997, 112(2): 407--441.
  • 7Thaler R H. Mental accounting matters. Journal of Behavioral Decision Making, 1999, 12(3): 183-206.
  • 8Thaler R H, Shefrin H M. An economic theory of self-control. Journal of Political Economy, 1981, 89 (2) : 392-406.
  • 9Heath C, Soll J B. Mental budgeting and consumer decisions. Journal of Consumer Research, 1996, 23 (1) : 40-52.
  • 10Ulkumen G, Thomas M, Morwitz V G. Will I spend more in 12 months or a year? The effect of ease of estimation and confidence on budget estimates. Journal of Consumer Research, 2008, 35(2): 245-256.

二级参考文献75

  • 1Gneezy U, Potters J. An experiment on risk taking and evaluating periods. Quarterly Journal of Economics, 1997, 112(2): 631-646.
  • 2Nunes J C. Mental accounting: Flexible accounts, order effects and incommensurable entries. Advances in Consumer Research, 2001, 28(1): 70-70.
  • 3Chen H A, Rao A R. Close encounters of two kinds: False alarms and dashed hopes. Marketing Science, 2002, 21(2): 178-196.
  • 4Lira S S. Do investors integrate losses and segregate gains? Mental accounting and investor trading decisions. Journal of Business, 2006, 79(5): 2539-2573.
  • 5Arkes A R, Hirshleifer D, Jiang D L, Lim S S. Reference point adaptation: Test in the domain of securi- ty trading. Organizational Behavior and Human Decision Processes, 2008, 105(1): 67-81.
  • 6O'Curry S. Income source effects. Working Paper. Depaul University, 1997.
  • 7Henderson P W, Peterson R A. Mental accounting and categorization. Organizational Behaviour and Human Decision Processes, 1992, 51(1) : 92-117.
  • 8Thaler R H, Johnson E J. Gambling with the house money and trying to break even: The effects of prior outcomes on risky choice. Management Science, 1990, 36(6) : 643-660.
  • 9Soman D, Cheema A. The effect of windfall gains on the sunk cost effect. Marketing Letters, 2001, 12(1): 51-62.
  • 10Soman D, Lam V M. The effect of prior spending on future spending: The role of acquisition liabilities and payments. Marketing Letters, 2002, 13(4): 359-372.

共引文献92

同被引文献67

  • 1汤丹丹,温忠麟.共同方法偏差检验:问题与建议[J].心理科学,2020,43(1):215-223. 被引量:433
  • 2谢洪明,罗惠玲,王成,李新春.学习、创新与核心能力:机制和路径[J].经济研究,2007,42(2):59-70. 被引量:79
  • 3李爱梅,凌文辁,方俐洛,肖胜.中国人心理账户的内隐结构[J].心理学报,2007,39(4):706-714. 被引量:89
  • 4蒋廉雄,卢泰宏,邹璐.消费者礼品购买决策:关系取向抑或动机驱动[J].中山大学学报(社会科学版),2007,47(5):117-123. 被引量:16
  • 5C. Heath, J. B. Soil. Mental Budgeting and Consumer Decisions [J]. Journal of Consumer Research, 1996, 23 (1).
  • 6C. Heath, Escalation. De-escalation of Commitment in Response to Sunk Costs: The Role of Budgeting in Mental Accounting [J]. Behav- ior and Human Decision Processes, 1995, 62 (1).
  • 7R. H. Thaler. Anomalies-Saving, Fungibility, and Mental Accounts [J]. The Journal of Economic Perspectives, 1990, 4 (1).
  • 8J. T. Gourville, D. Soman. Payment Depreciation: The Behavioral Ef- fects of Temporally Separating Payments from Consumption [J]. Jour- nal of Consumer Research, 1998, 25 (2).
  • 9A. Cheema, D. Soman. Malleable Mental Accounting: The Effect of Flexibility on the Justification of Attractive Spending and Consump- tion Decisions [J]. Journal of Consumer Psychology, 2006, 16(1).
  • 10S, J. Hoch, G. F. Loewenstein. Time-Inconsistent Preferences and Consumer Self-Control [J]. Journal of Consumer Research, 1991, 17 (4).

引证文献4

二级引证文献11

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部