摘要
决策偏好是指决策者在面对几个选项或备择方案时选择其中某一选项或备择方案的倾向。最早对偏好进行论述的期望效用理论受到越来越多的质疑和挑战,随后研究者提出的前景理论、心理表征理论和双系统加工理论从不同方面对决策偏好及其特性进行了阐述;目前关于决策偏好的影响因素主要从决策材料特征、决策情境及决策者因素三方面进行研究;未来关于决策偏好的研究应冲破以往模型研究的局限,对偏好机制进行探讨,并向实际应用的方向发展。
Decision-preferences is the tendency of choosing an option or alternative when decision-maker faces several options or alternatives. Being of the first theory on preference, expected utility theory（EUT） faces more and more questions and challenges. Then, researchers suggest prospect theory, mental representation theory and dual-process theory which explain decision-preference and its features. The current research on influence factors of decision-preferences includes decision-material feature, decision situation and decision-maker. Future research should break the limit of previous traditional research to explore the mechanism of preference and begin moving towards practical use.
出处
《心理研究》
2011年第6期10-14,共5页
Psychological Research
关键词
决策偏好
偏好理论
偏好改变
decision-preference
preference theory
preference-change
